What comes first: egg or chicken?
In the same way, in business presentation what comes first design or content? The answer is — structure!
If you want your work to be perfect, you have to analyze and structure it.
The analysis is the first thing that you should do with the existing draft. If you do not know your target audience, there is little chance your presentation will capture attention or, in the worst case, won’t be listened to. This is because analysis helps to communicate to the reader and makes the process much smoother. Specifically, having a clear target audience can help you reduce wasted time on projects that won’t be able to reach their expectations. Plus, this will ensure your work goes towards the desired goal instead of becoming waste.
What comes first design or content? STRUCTURE!
Structuring is the next step of a great presentation. It is really important to remember that structure does not mean just writing down all information in one place. It should be considered as a way how you will present your knowledge in the best way. Structure means a way to organize the presentation, so most valuable concepts are at first presented and more general ideas come later when they are needed.
No of the structure can be applied to all types of presentations, however, there is a general principle, that can serve as a guideline:
A common principle is to discuss the most important points in the beginning and then repeat or restate them until the target audience understands all basic principles.
Facts should be presented in a very clear manner, with as little background information as possible. For maximum impact, make them memorable.
Since facts are more memorable than details, make sure that facts are presented accurately and fairly.
In conclusion, it is important to remember by having a good structure, you will be able to provide more valuable information without forgetting the core of the topic and ensuring that your target audience will be enthusiastic about it.
DLAB is research and design laboratory. We use our creativity, design know-how and market insights to help entrepreneurs and corporates to deliver the brightest ideas.